DIGITAL MARKETING at RMIT

Is the Internet of Things (IoT) is going to take the lead in marketing?  BlueFocus Marketing's CEO - Cheryl Burgess, believes so. She wrote for IBM's mobile industry internal blog that the growing, data-rich IoT environment has been transforming employee participation and collaboration. Not to mention enhancing company intelligence and cost savings. We've already begun to communicate in marketer terms. The employees will be more willing to advocate for your business and spread your message if they are more engaged. When you add in the advantages of greater creativity and productivity, you've got a winning brand recipe.  Read more: What Does #EmployeeEngagement Have To Do With the Internet of Things #IoT   However, in order to properly adopt IoT from a marketing standpoint, we must first understand it. That's why we turned to Martyn Etherington, Cisco Jasper's chief marketing officer, for advice. First and foremost, what exactly is IoT? Some people believe that ...

What makes things viral? Why some viral but some don’t? Whether we're talking about ideas, products, or services, the same six psychological drivers were causing people to share. It’s called STEPPS. In each section below, I'll explain the meaning of each word, the psychology or science behind them, and how to make your own ideas take off.  Social currency is the idea that people strive to look good, smart, or knowledgeable in front of others. When was the last time you were told something and told not to tell anyone else? What were your first actions after receiving that information? Most people probably told someone else since having access to information that only a few people have makes you appear intelligent and well-informed. It provides you with what refer to as social currency. One way to get this is to make people feel like insiders. So how can you make people feel like insiders? Let’s look at Starbucks.  Even though Starbucks does not have an official 'secret menu,...

Social media is the vehicle for customers to use to deliver their opinions to be heard which then creates big data. With multiple social networks, social is a huge mine of information for marketers as it’s filled with user locations, discussions, and opinions. How do marketers use this information? First, let’s explain big data in terms of the 3 V's: Volume, Velocity, Variety. Then look at the details of how a social media marketing manager might use big data to increase the effectiveness of the company’s social strategy, using Phuc Long – a famous coffee store chain in Vietnam. What I’m trying to describe here is quantities of data that reach almost inconceivable quantities. Within the Social Media spectrum only, the volume will be referred to the amount of data collected through websites, portals, and online applications. Especially for huge social media platforms like Facebook, YouTube, or Instagram, these platforms record billions of images, posts, videos every minute and ever...

Last summer, my mom and I were plan ning a trip to Phan Thiet with the family. Within 30 minutes of bouncing several apps on my phone, I had planned every aspect  of the trip, including train tickets, resorts and activities for the holidays. For the next 30 minutes, I’d finish scouting the best restaurant, nightlife in the area and what outfit should be worn. On the other hand, my mom could barely keep track. Then I started noticing how Gen Z is changing the game in terms of how we find information and transact online compared to other generations.  Mom and I on that trip One significant difference between Gen Z and other generations is a shorter attention span . Our brains have evolved and rewired to process more information faster as we were exposed to an incredible number of visual inputs on our devices as we grew up.  Our attention spans have dramatically reduced as a result of constant context shifting. While millennials have a 12-second attention span,   Gen Zs...

A digital marketing proposal is a formal written marketing plan to document the planning process, it helps support people and organizations involved in advertising the products and services. People usually thought it should be a long and formal document. In fact, it is just an answer to three questions, Where are we now? Where are we going? And how do we get there? Hence organizations can visualize how to coordinate the marketing programs with schedules and then prepare budgets to run an operation smoothly.  Step one: Examine the market (aka ‘situation analysis’). Explore important matters about market conditions, potential consumers and the competition in the market. It’s recommended to collect from a variety of sources before writing your plan to increase credibility. For example: How large is the market? What are the key trends affecting it, like economic conditions or regulatory policies? Step two: Prepare a strategy. Include 3 parts, including Segmenting (grouping your cust...

On social media, stories are typically a function that featuring a photo or a video in the form of short, time-limited (normally 15 seconds) running sequences automatically. Those will display on a user's profile page vertically on mobile devices and then disappear after 24 hours. This function was first introduced on Snapchat, but this feature was quickly followed by other platforms like Instagram. The first impression of stories on social media is that they seem to be ineffective to the audience due to their short-lived, but in reality, they are pretty universally liked by audiences of all kinds and relevant for a majority of businesses as they offer a wide range of use cases to explore, especially younger demographics. For example, Bơ by Butterman , a small bakery uses Instagram stories to keep nearly 100k followers informed about the store. Looking at the daily stories, it can be seen that the store featuring quick news, showing the available stock of pastries, reminding discou...

 Hi friends, My name is Minh Chau, and I’m a student at RMIT. My major is Logistics and SCM and I’ve just decided to take Digital Business as a Minor, so I pretty nervous because it's not something I not familiar with :).  Nice to see you guys virtually, and I hope someday, I can meet you in person at the campus. We can chat about food andTik Tok while drinking boba milk tea <3.   Cheers! Minh Chau