DIGITAL MARKETING at RMIT

Is the Internet of Things (IoT) is going to take the lead in marketing?  BlueFocus Marketing's CEO - Cheryl Burgess, believes so. She wrote for IBM's mobile industry internal blog that the growing, data-rich IoT environment has been transforming employee participation and collaboration. Not to mention enhancing company intelligence and cost savings. We've already begun to communicate in marketer terms. The employees will be more willing to advocate for your business and spread your message if they are more engaged. When you add in the advantages of greater creativity and productivity, you've got a winning brand recipe.  Read more: What Does #EmployeeEngagement Have To Do With the Internet of Things #IoT   However, in order to properly adopt IoT from a marketing standpoint, we must first understand it. That's why we turned to Martyn Etherington, Cisco Jasper's chief marketing officer, for advice. First and foremost, what exactly is IoT? Some people believe that ...

What makes things viral? Why some viral but some don’t? Whether we're talking about ideas, products, or services, the same six psychological drivers were causing people to share. It’s called STEPPS. In each section below, I'll explain the meaning of each word, the psychology or science behind them, and how to make your own ideas take off.  Social currency is the idea that people strive to look good, smart, or knowledgeable in front of others. When was the last time you were told something and told not to tell anyone else? What were your first actions after receiving that information? Most people probably told someone else since having access to information that only a few people have makes you appear intelligent and well-informed. It provides you with what refer to as social currency. One way to get this is to make people feel like insiders. So how can you make people feel like insiders? Let’s look at Starbucks.  Even though Starbucks does not have an official 'secret menu,...

Social media is the vehicle for customers to use to deliver their opinions to be heard which then creates big data. With multiple social networks, social is a huge mine of information for marketers as it’s filled with user locations, discussions, and opinions. How do marketers use this information? First, let’s explain big data in terms of the 3 V's: Volume, Velocity, Variety. Then look at the details of how a social media marketing manager might use big data to increase the effectiveness of the company’s social strategy, using Phuc Long – a famous coffee store chain in Vietnam. What I’m trying to describe here is quantities of data that reach almost inconceivable quantities. Within the Social Media spectrum only, the volume will be referred to the amount of data collected through websites, portals, and online applications. Especially for huge social media platforms like Facebook, YouTube, or Instagram, these platforms record billions of images, posts, videos every minute and ever...

Last summer, my mom and I were plan ning a trip to Phan Thiet with the family. Within 30 minutes of bouncing several apps on my phone, I had planned every aspect  of the trip, including train tickets, resorts and activities for the holidays. For the next 30 minutes, I’d finish scouting the best restaurant, nightlife in the area and what outfit should be worn. On the other hand, my mom could barely keep track. Then I started noticing how Gen Z is changing the game in terms of how we find information and transact online compared to other generations.  Mom and I on that trip One significant difference between Gen Z and other generations is a shorter attention span . Our brains have evolved and rewired to process more information faster as we were exposed to an incredible number of visual inputs on our devices as we grew up.  Our attention spans have dramatically reduced as a result of constant context shifting. While millennials have a 12-second attention span,   Gen Zs...