DIGITAL MARKETING at RMIT

A digital marketing proposal is a formal written marketing plan to document the planning process, it helps support people and organizations involved in advertising the products and services. People usually thought it should be a long and formal document. In fact, it is just an answer to three questions, Where are we now? Where are we going? And how do we get there? Hence organizations can visualize how to coordinate the marketing programs with schedules and then prepare budgets to run an operation smoothly.  Step one: Examine the market (aka ‘situation analysis’). Explore important matters about market conditions, potential consumers and the competition in the market. It’s recommended to collect from a variety of sources before writing your plan to increase credibility. For example: How large is the market? What are the key trends affecting it, like economic conditions or regulatory policies? Step two: Prepare a strategy. Include 3 parts, including Segmenting (grouping your cust...

On social media, stories are typically a function that featuring a photo or a video in the form of short, time-limited (normally 15 seconds) running sequences automatically. Those will display on a user's profile page vertically on mobile devices and then disappear after 24 hours. This function was first introduced on Snapchat, but this feature was quickly followed by other platforms like Instagram. The first impression of stories on social media is that they seem to be ineffective to the audience due to their short-lived, but in reality, they are pretty universally liked by audiences of all kinds and relevant for a majority of businesses as they offer a wide range of use cases to explore, especially younger demographics. For example, Bơ by Butterman , a small bakery uses Instagram stories to keep nearly 100k followers informed about the store. Looking at the daily stories, it can be seen that the store featuring quick news, showing the available stock of pastries, reminding discou...

 Hi friends, My name is Minh Chau, and I’m a student at RMIT. My major is Logistics and SCM and I’ve just decided to take Digital Business as a Minor, so I pretty nervous because it's not something I not familiar with :).  Nice to see you guys virtually, and I hope someday, I can meet you in person at the campus. We can chat about food andTik Tok while drinking boba milk tea <3.   Cheers! Minh Chau