5 steps to prepare a digital marketing proposal

A digital marketing proposal is a formal written marketing plan to document the planning process, it helps support people and organizations involved in advertising the products and services.

People usually thought it should be a long and formal document. In fact, it is just an answer to three questions, Where are we now? Where are we going? And how do we get there? Hence organizations can visualize how to coordinate the marketing programs with schedules and then prepare budgets to run an operation smoothly. 

Step one: Examine the market (aka ‘situation analysis’). Explore important matters about market conditions, potential consumers and the competition in the market. It’s recommended to collect from a variety of sources before writing your plan to increase credibility. For example: How large is the market? What are the key trends affecting it, like economic conditions or regulatory policies?

Step two: Prepare a strategy. Include 3 parts, including Segmenting (grouping your customers around a particular benefit that they all seek, so the company can focus marketing on the benefit that it performs best), next is Targeting (decide which customers in your segment you're going after first), then finally Positioning (convincing claim, aka value proposition about the benefit which you mentioned in a part of segmentation).  

Step three: Introduce the Tactical section. What products (or services) do we offer? What are the price points? How do we promote their offerings, especially in terms of their main value proposition of why customers should buy from them? This is commonly known as the 4Ps. 

Step four: Ready for the Implementation. The details to place your plan into action. Each KPI should have a target of what you expect to happen, and also an approximation number around that target. If something is going in the wrong direction, marketers should take action immediately to solve the problem. 

Step five: Forecast the Financial ability. Describes the budget needed for the plan and the forecast of what you expect in terms of future revenues or other business goals. How profit and loss statements and how profitability has changed over time. This section can be also conducted at the beginning of the proposal. 

• Create a calendar of when you write each section of the plan. A good marketer should be disciplined and doesn't write a marketing plan over a night.
• During team meetings, create a blank PowerPoint file with the titles of each section on a different page. Then write or type the collected information into the appropriate slide to make key decisions because now the document is up to date as you move through the process.